We are kicking off our North American Glow Battle tour at the World Electronic Music Festival!

This year is bunny-themed! Bring your bunny ears, bunny tails, pillows and plastic eggs. Hippity hop

Bunny edition! Last year, over 150 cities participated in International Pillow Fight Day, and 5000 people joined in the melee in Union Square. Join us for our 7th annual New York City pillow fight, a raucous, fluffy celebration of fun, freedom and bunny ears.

The world’s funnest spontaneous street party touches down in NYC in January! One FM transmitter beams awesome party beats to hundreds of boomboxes, madness ensues.

Join us for our annual adrenaline-pumping urban game that sees downtown Toronto turned into a massive playground, as thousands of people run across the core, hide behind skyscrapers, dash through underground tunnels and capture the enemy flag.

Our glowing nighttime skirmish gets ratcheted up to be a bigger and brighter experience. Reserve your lightsaber and prepare to do battle!

Atomic Lollipop is a 2-day festival of art, music and carnival rides in Toronto’s west end. Anything is possible.

Each year, over 1,000 people converge to blow millions of bubbles using all sorts of crazy contraptions. Loosely inspired by the Dr. Seuss book The Butter Battle Book, the event seeks to reshape the insanity of New York City into a tranquil, joy-filled event.

Last year, over 150 cities participated in International Pillow Fight Day, and 5000 people joined in the melee in Union Square. Join us for our 6th annual New York City pillow fight, a raucous, fluffy celebration of fun and freedom.

The Toronto pillow fight is now on International Pillow Fight Day! We are also holding it at night for the very first time.

We invited you to stay up past your bedtime as we built an even larger complex of blanket forts. We explore the labyrinthine maze of softness, this time inside a beautiful 5,000 square-foot loft on Queen West. We enjoyed bedtime stories, winter- and holiday-themed areas, art installations and late-night snacks. Pyjamas were highly encouraged!

Join us for our annual adrenaline-pumping urban game that sees Toronto’s Financial District turned into a massive playground, as thousands of people run across downtown, hide behind skyscrapers, dash through underground tunnels and capture the enemy flag.

The Spoiler Alert signs, a collaboration between Newmindspace and Jason Eppink, are faith-enhancing adjustments to New York City subway platforms, creating opportunities for trust in the city’s most important institution in the face of its overeager self-quantified broadcasts.

Each year, over 1,000 people converge in Times Square to blow millions of bubbles using all sorts of crazy contraptions. Loosely inspired by the Dr. Seuss book The Butter Battle Book, the event seeks to reshape the insanity of Times Square into a tranquil, joy-filled event.

In May of 2010, we expanded upon our idea of massive, public lightsaber battles. Instead of using cardboard tubes and blacklight-reactive paint, we upgraded to LED lightsabers to make for a truly dazzling display and a truly epic evening.

The annual Toronto pillow fight moved up to Yonge & Eglinton as we said goodbye to the public square before it gets bulldozed for mall expansion. Possibly our furthest event from downtown Toronto, and ranked by Eye Weekly as one of Toronto’s most memorable events in 2010.

Blanket Forts is an ongoing series of collaborative, soft, labyrinthine mazes made of blankets, sheets and pillows. We invite a few hundred of our closest friends to join us in constructing these fluffy compounds, and explore the slumber party environment all night.